Bournville

Objective:

To promote Cadbury’s new dark chocolate, Bournville.

Solution:

First 150 visitors were given free chocolate samples across Delhi, Mumbai and Bangalore stores for over 2 weeks. Moreover, Roll up Standee and Counter Top Standee were used to display the product.

Result:

Visitors were gleaming after getting their free chocolates. The message was well received by the audience.

Category
Branding, sampling
About This Project