ITC Sunfeast

Objective:

To build awareness about the new Sunfeast product ‘Dream Cream’ and let the customers taste it.

Solution:

Counter- top standees and Tent Cards were used. Also, Free Samplesof the products were given out across the counter with every Bill in over 125 stores across India.

Result:

Over 3+ million Product Samples were given during the activity.

Category
Branding, sampling
About This Project