Lifebuoy

Objective:

To create awareness about hand sanitizers as a category/product.

Solution:

Specially designed kiosks were placed inside McDonald’s stores in Mumbai & Delhi. The unique design of the dispenser attracted patrons to come try out the product.

Result:

There was a perfect fit between the product and the destination. High attraction to the kiosk led to high product experience.

Category
Branding, sampling
About This Project