To create awareness about Datsun Go and to drive consumer for a test drive.
Multiple destinations like McDonald’s, Haldiram’s & Café Coffee were chosen across India. Danglers, Posters, Tent Cards, Standee with Barcode & Shortcode were the chosen collaterals for the activity. Customers could enter the contest by sending a SMS or Scanning Barcode and register themselves for a test drive.
The activity generated more than 1000 test drives in a month and awareness among millions.