Nokia X

Objective:

To promote Nokia X phone and showcase the ease with which one could access their favorite apps in the phone.

Solution:

An interesting kiosk contained several balls of different colors, each color denoting a unique app, was designed. The patrons picked up balls randomly and were given demonstration on the app which represented the chosen color by the promoter. Motion Posters were used to amplify the activity.

Result:

A surge of people showed their interest in the fun game and inquired about the various apps Nokia X offers. Hence, the promotion was a success.

Category
Engagement
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