Phillips

Objective:

To amplify the Sales Promotion offer on purchase of Headphones.

Solution:

Shortlisted Café Coffee Day outlets across Delhi NCR, which were in close proximity to retail point where these headphones were available, executed a “Tray Mat” activity.

Result:

The creative highlighted the on-going offer and also gave the address of the nearest store there by resulting in higher walk-ins to these retail outlets.

Category
Branding
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