Red Label Tea

Objective:

Increasing the sales of Red Label Natural Care through an alliance and making people aware of its benefits.

Solution:

Red Label tea bag was offered with each bill across Costa Coffee outlets pan India for an entire year.

Result:

People got aware of the ayurvedic benefits of having Red Label Natural Care. Regular monthly quantity of tea is ordered by Costa and Red Label does in-store branding to promote their product.

Category
Branding, sampling
About This Project